.2024 has been an unstable year for adtech funding.U.S.-focused adtech start-ups, once adapted to getting billions in financial backing every year, have actually raised virtually $360 thousand so far this year, placing it on course to become the industryu00e2 $ s slowest year in over a decade, per Crunchbase information. That lag results from market concentration, heightened regulative tensions, as well as financial uncertainties.ADWEEK spoke to five VCs that continue to purchase adtech business, even with these difficulties, regarding what they are actually searching for and also what they stay away from. Perhaps unsurprisingly, these clients are actually targeting options in privacy-focused modern technologies and industry-specific places including connected television.